Be the Cat's Meow

Hooray for Boobies?

Posted on: 03/28/2011

*I wrote this back on 2/24/11 and somehow forgot to hit the publish button, so now I finally did*

Unless you are hiding with Osama Bin Laden, you have probably seen some form of the “I ❤ Boobies” campaign.

I thought the Susan G. Komen Foundation method of painting everything pink was the best marketing option to raise breast cancer awareness, but now I’m not so sure.

It seems, as though overnight, I ❤ Boobies merchandise appeared everywhere- from bracelets, shirts, bumper stickers, keychains, and god knows what else.

Initially, I assumed the Komen Foundation, being the marketing gurus they are, started this campaign. Upon researching I learned the Keep A Breast (KAB) Foundation came up with this. KAB started this to “speak to young people in their own voice about a subject that is often scary and taboo” and raise awareness in teens.

Hmm…

Now besides seeing the slogan plastered everywhere I heard about the “Boobies” campaign because schools were banning students ( from elementary to middle school) from donning any “Boobie” gear.

Okay, to review, KAB started the Boobies campaign for younger girls, but schools are banning students from showing support.

Hmmm…to be honest, I would have voted against the “I ❤ Boobies” campaign for that reason. Obviously, conservative parties would find that offensive and, I admit, I am even slightly offended by toddlers donning “I ❤ Boobies.” Maybe offended isn’t the right word, but having worked with young children and families for over 15 years you learn that certain phrases or actions rub people the wrong way. Boobies would definitely fall into that category. ranging from the word boobie to something like breast-feeding in public, so, naturally, marketing something with the word boobie will anger people. Generally, it is best to avoid angering parties when promoting anything. You do not want your campaign to spread out of negative feedback.

I’m not hating on the KAB campaign. I think breast cancer awareness is important and I have many family members that have been diagnosed and undergone surgery. I am just saying maybe KAB should have considered other options before claiming “I ❤ Boobies.”

For example, prostate cancer is another issue that needs support and adolescent men need awareness, so why aren’t there bumper stickers proclaiming “I ❤ Balls”? On wait, doesn’t the term “balls” offend some? Isn’t balls considered slang and deemed inappropriate according to societal norms? Wouldn’t young men want to sport “I ❤ Balls” hoodies and caps?

I think it is fair to say boobies and balls fall into the same category of “taboo body-part names,” so why hasn’t anyone started an “I ❤ Balls” campaign? Probably for the same reasons KAB should have considered why “I ❤ Boobies” can offend older generations. I can talk about boobies and balls all day, but I am not the general public.

I still think the Boobies campaign has proven successful, but I still argue, where is my “I ❤ Balls” shirt?

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